fake study: men who stare at breasts live longer, healthier

Fox News reports German "Staring at Breasts" Study

Really? German study says "staring at breasts" increases men's health.

According to an old fake German study making the rounds again, the healthiest men are those who stare at a woman’s breasts for at least ten minutes a day. And myFox Boston fell for it, and even provided video:

Five-hundred men participated in the German study. Half were told to refrain from looking at breasts for five years, the other half were told to ogle them daily.

The study claimed that men who stared at breasts more often showed lower rates of heart problems, a lower resting heart rate and lower blood pressure.

The authors of the study recommend that men stare at breasts for 10 minutes a day.

Really? REALLY? There is some German study that gives men an “excuse” to ogle women (like they need one)?

The purported author of the study, gerontologist Dr. Karen Weatherby (yes, a woman to make the story more believable), supposedly argues that gawking at women’s breasts is a healthy practice, equivalent to an intense exercise regime.

She added, “Just 10 minutes of staring at the charms of a well-endowed female, is roughly equivalent to a 30-minute aerobics work-out.”

Seriously? Staring at a woman’s breasts for 10 minutes is the equivalent of a 30 minute workout???!!! This simply cannot be true. How do I know? If staring at women’s breasts for 10 minutes was the equivalent of a 30-minute workout, bibliobloggers would be the most physically fit people on earth. And this is simply not the case. And I know – I’ve seen them all together in a room together.

I shake my head. In fact, I have a few questions that arise from a “scientific study” like this one:

  • How does one muster enough nerve to propose a study like this?
  • Who actually funded this study, the porn industry?
  • Is the decreased heart rate due to the process of looking at the breasts, or some correlated physical activity that may immediately follow the ogling?
  • Who volunteered to be in this study? (And how did they react when they were told they’d be in the control group?)
  • How do women decrease their resting heart rate?

Seriously, I can hear it now: “Honey, I have to. Doctor’s orders.”


Update: This appears to be a recurring hoax, which MyFoxBoston fell for.

13 Responses

  1. The German study didn’t consult my wife

  2. did the study take into account the facial reconstructive surgeries needed after staring at another woman’s chest in the presence of one’s wife?

  3. I’m ok with this. ;-)

  4. Oops. Snopes says this is an urban legend.


    “The article referred to above was not printed in The New England Journal of Medicine or any other major medical journal. It is, in fact, a slight reworking of a piece that has run on at least two occasions in that celebrated tabloid Fountain of Truth, the Weekly World News (13 May 1997 and 21 March 2000) and has escaped into the wild.”

    So does urbanlegend:


    The doctor referred to does not exist, no such study has been reported in the NEJM.

    Fox News, fairly unbalanced again.

  5. I would imagine not; however, my dear wife has informed me that anything dealing with the upper body would be of a much less concern than the lower body’s need for medical attention.

  6. Yep, it’s fake. Updated accordingly.

  7. My dear Dr. Cargill,
    Your wife is no more pleased with the prospect of her husband looking at other women’s breasts outside of her presence than in it. The man who makes a habit (and by habit, I mean does it even once) of this would do well to think more of the search and rescue mission that would be requisite for his funeral than the facial reconstructive surgeries to which you alluded.
    Your Wife

  8. It’s a good thing this is a fake study, and there is no benefit to staring at breasts.

  9. oooohhhh, i see. that must be why you included the very helpful visual aids for this post – to prove that one is no healthier after looking at it than before. :-/

  10. to show that fox news actually did a video clip on the supposed story. how many times are they gonna get duped in a single week?

  11. So I’m mixed up – bottom line – should we or should we not?? And is their a parallel study on when these people die, who goes to heaven and who does not?

  12. There can be only one theme song for this.

    A little momento from classic Dr Demento…

  13. “bibliobloggers would be the most physically fit people on earth. And this is simply not the case. And I know – I’ve seen them all together in a room together.”

    Speaking of which, anyone want to run the Vermont 50 Ultramarathon with me in the fall?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: